Anchors aweigh
The weather forecast for Düsseldorf this week is mostly cloudy with a sprinkling of showers – but to wander around the 17 aircraft-hangar-sized halls of the city’s Messe you really wouldn’t know it. At Boot 2016, the world’s biggest boat and water-sports trade fair, visitors are encouraged to stride about on deck, enjoy the sun loungers and generally pretend they’re on the Med in mid-July. For the industry too the horizon is far from gloomy despite recent setbacks. “Unluckily, emerging markets have not helped a lot,” says Carla Demaria, president of Ucina, the Italian yacht-builders’ association. “But countries in Old Europe have been solid and have balanced out the disappointment.” Her prediction for the foreseeable future? “The number one market in the world will be the US. There’s a very solid base and it’s a mature market.”