Aussie art
Adelaide is aiming to replicate the commercial success that the Guggenheim brought to Bilbao – known, appropriately, as the “Bilbao effect” – with its own cultural attraction under the working title of Adelaide Contemporary. The recently released proposal also seems to have been inspired by success stories closer to home. The opening of Tasmania’s Museum of Old and New Art in 2011 pushed visitor numbers to sleepy Hobart beyond a million for the first time in 2013, boosting the hospitality industry. Similarly the Gallery of Modern Art has seen Brisbane cashing in as the prestigious host of the Asia Pacific Triennial of Contemporary Art. Awaiting formal approval, the South Australia government’s AU$260m (€175m) project would be Adelaide’s largest cultural monument yet.