Easy as ABC
As the world’s premier furniture fair, Salone del Mobile is filled with historic companies showcasing their famous designs in new hues and materials; small tweaks to tried-and-tested models. Yet in the pockets of Milan’s suburbs and corners of the Fiera grounds, innovative and potentially groundbreaking creations abound. Case in point this year: the Alphabet of Light range designed for Artemide by Danish architecture firm Big. The prototype collection of LED lights is comprised of two shapes (curved and straight) and four joints that, in various combinations, create every letter in the alphabet. The design taps into the Danish legacy of modularity (think: Lego) and Big envisages the lights being used in everything from apartment walls to restaurant signs when they are released commercially later this year. “We wanted to get away from the classic neon sign, which looks good but is not useful for lighting a space and costs a lot of money because you have to get your sign [custom-made],” says Big partner Jakob Lange, adding that the firm chose Salone as their launching pad because the fair is like the “Architecture Biennale” of the design world.