Retail refresh
At Shinjuku station – the world’s busiest railway terminal – East Japan Railway (JR East) has a dominant presence with more than 3 million people boarding and alighting trains on its rail network. But the company isn’t content with being merely in the transportation business: JR East recently opened its new ¥58bn (€470m) office tower, multi-storey retail complex and bus terminal at the station’s south exit. It’s also home to the NEWoMan complex, with about 100 shops, restaurants, beauty clinics and coffee bars. Run by Lumine, a department store chain founded in 1966, NEWoMan is aimed at working women in their 30s and 40s who have families, a slightly older crowd than the company’s usual target audience. The brand roster is impressive and includes Isabel Marant Étoile, Bloom & Branch, Maison Kitsuné and Margaret Howell. The complex isn’t just for shopping either: there’s also a daycare centre and small rooftop garden with plots for rent, and the Tokyo government has a tourist centre next to the arrivals terminal for bus passengers. It’s a refreshing, new side to a station that had been showing its age lately.