Young and old
As the referendum debate in the UK enters its final days, the discussion on rolling news channels and front pages has reached fever pitch. And now that most daily newspapers have picked a side, it seems that there’s a new poll commissioned every day claiming that their favoured side is on top. Why the varying numbers? Ben Page, chief executive of Ipsos Mori, insists that his methods are robust but admits that this vote is trickier to call than a general election. “The dynamics are more unusual with the referendum,” he says. “Usually older people are the most conservative and don’t want change. Very crudely, the reverse is true with the EU referendum: broadly, young people want to remain and older people want to leave. It makes it more difficult.” With several recent polls showing neck-and-neck numbers, the outcome could depend on how many young people – a group that doesn’t traditionally turn out for elections in large numbers – visit polling stations on Thursday.