Feeling the heat
With parts of the country experiencing higher than average temperatures, Japan is bracing itself for a particularly hot summer – and its drinks manufacturers are gearing up for a very busy season. Production of everything from soda to mugicha (barley tea, a summer favourite in Japan) is up on last year. Asahi Soft Drinks is planning to boost production of its Wilkinson soda brand by 40 per cent compared with 2015, while Kirin Beverage is increasing the yield of its cold green tea by a third. A core belief of the beer industry is that a temperature rise of just 1C leads to sales of one million extra bottles a day. With that in mind, the big beer names – Suntory, Kirin, Sapporo and Asahi – are all upping production. In past hot years, makers have been caught out and struggled to meet demand.