JetBlue-sky thinking
Premium positioning appears to be paying off for New York-based carrier JetBlue Airways, so much so that it has placed a $3.6bn (€3.3bn) order for 30 Airbus A321 aircraft to bolster its Mint sub-brand, which offers lie-flat seats on its transcontinental routes. The agreement announced on Tuesday will see the carrier gain 15 aircraft with the current engine model from 2017 and another 15 jets replete with more fuel-efficient engines by 2020. We think it’s only a matter of time before European carriers begin to offer more premium narrow-body products on their medium-haul flights, which would help passengers to arrive fresh and perky for business.