Retail
On a pedestal
Since launching in Berlin in 2008, Zalando has boomed to become the biggest online fashion retailer in Europe. Yet this week the company announced its growth has slowed and its share price consequently plummeted 8 per cent – its biggest drop in three years. Some have attributed the fall as a sign of problems with Zalando’s model. But others in the industry think that’s an overreaction. “I don’t sense any problem with Zalando as it’s still growing incredibly fast. You’d expect some sort of slowdown as it gains market-share,” says Richard Perks, director of retail research at Mintel. Other factors at play in Zalando’s slowing growth include the increased competitiveness of the online-retail industry, which this year has seen Amazon move into the sector. Ultimately, though, Perks attributes the company’s recent fate to a problem with market expectations being “massively” over-inflated. “I think there’s a section of the investing fraternity that thinks online walks on water.” While Zalando may sell impressive footwear even it can’t pull off that trick.