Design
Following suit
In the lead up to this year’s Salone del Mobile you could be forgiven for thinking that we were diving into catwalk season rather than heading to a design fair. Louis Vuitton, Hermès, Loewe and Marni are just some of the big names that are in the running at the furniture fair this year. In the past, fashion brands leveraged Milan’s PR opportunities with costly installations but today more are actually showing products: from patterned vases (Hermès) and hand-painted blankets (Loewe) to furniture (Bottega Veneta). Fashion houses launching homewares is a trend that has been gathering pace in recent years: in 2017 Gucci and Loewe both debuted home collections but this year has seen a more concerted step by luxury-apparel brands to show that they are about function as well as fashion. For more on Salone, check out Monocle’s Salone Weekly.