Opinion / Jamie Waters
A certain je ne sais quoi
Over the past few years, Paris has gradually swallowed Milan, London and New York when it comes to men’s fashion weeks. A major reason behind the dominance of the French capital, where shows run until this Sunday, is LVMH. In defiance of the general industry trend to stage co-ed catwalks during womenswear weeks, the luxury conglomerate has put its money behind men’s-only Paris shows by its brands, which include Louis Vuitton, Berluti, Loewe and Celine. That means lots of big advertisers showing, which means international press and buyers, which means up-and-coming brands from across the world flocking to the city.
It’s no bad thing, in that it gives this week a dynamism and clout to rival the more famed women’s fashion weeks. And, as the industry necessarily increases its focus on sustainability, perhaps for some it feels logical to gather in one place for one banner menswear showcase, as opposed to flying to four or more cities each season. At least for the moment, it seems that the future of fashion weeks for menswear resides in Paris.