Opinion / Andrew Mueller
End of the road
Few garages outside Australia have ever housed a Holden car. But this week’s formal demise of the automotive business will bring about genuine bewilderment Down Under. Holden’s long-standing US owner, General Motors, has announced that the marque will be wound up by 2021.
Holden is no ordinary brand. The Holden FX of 1948 was the first properly Australian-built car. The brand sold itself subsequently as the automotive embodiment of the nation. A 1970s Holden jingle confidently boiled the fundamentals of Australian iconography down to “football, meat pies, kangaroos and Holden cars”. When a 1980s sitcom satirised Australian suburbia, it was named after the then-ubiquitous Holden sedan: Kingswood Country.
Holden’s eternal contest with the Australian iteration of Ford was a genuine schism that descended through families (the rivalry still underpins the country’s premier motorsports competition, the Supercars Championship). That rift notwithstanding, it is hard to imagine that there is a single Australian who has not ridden in a Torana, Commodore, Monaro or Kingswood, and who will not be recalling it wistfully right now.