Opinion / Josh Fehnert
Horn of plenty
People used to say that everyone had a novel in them. Today many believe that it’s a business that will hurtle them from dull obscurity to professional and personal stardom instead. It’s always struck me as oddly poetic that those one-in-a-billion firms, the sort that achieve vast valuations from nowhere, are called “unicorns”. Because – at the risk of putting too fine a point on it – they’re not very common.
Yes, entrepreneurship is the order of the day. But many of the ideas I hear floated by would-be “founders” sound more like punchlines than serious pitches. At Monocle we’ve always been sceptical of this sort of braggadocio and much more interested in the canny companies that make things with integrity; that are built to last rather than being flipped and forgotten. This could mean a craftsman who kept the supply chain simple or a bank that invested in, rather than withdrew, from the folks it served.
So, naturally, it’s advice on building these sorts of companies that you’ll find in The Entrepreneurs, our handbook for better business, which is out this week and available to order here. Inside, you’ll find practical advice about staying resilient in tough times, lessons learnt and tips from business leaders who’ve been through the mill. We might not all have a novel in us but we can all aspire to work with people and firms that do the right thing: to build companies on principles rather than fairy tales. There’s the happy ending – and not a unicorn in sight.