Opinion / TYLER BRÛLÉ
By design
Long before there was talk of “concept stores” and “select shops”, before terms like “perfect edit” and “curated experiences” took over the language of sales and marketing and much, much before the nonsensical talk of “seasonal drops”, there was Terence Conran. There have been few instances in modern history where a single individual has transformed the way we consume, live and inform ourselves – and fewer still who managed to make money from it.
While I didn’t grow up surrounded by products selected and designed by Terence Conran and his team, I did grow up under his considerable influence. In Canada my mom has all of his books and whenever someone was off to London there was always a request for a Habitat catalogue. For the better part of half a century, Terence Conran helped reshape sitting rooms, introduced millions to the meaning of good design, modernised the way shops were designed and in turn revitalised communities. For his efforts he became Sir Terence Conran and on Saturday he died at the age of 88.
I had the chance to interview him on numerous occasions and was always taken by his sharp views on how a store experience could be improved or what elements were required to heighten the quality of a restaurant. He liked nothing more than to settle into his Yrjö Kukkapuro chair, cigar in hand, and tell you about the magical engineering of the Citroën DS or the wonders of Concorde. Today style and creative directors are minted overnight (fortunately many disappear just as fast) but Sir Terence Conran must be remembered for lifting our appreciation for modern living and respect for the life-improving values of good design.