Opinion / Alexei Korolyov
Ballroom blitz
January and February are normally when somewhat sleepy Vienna comes to life as its Ballsaison gets underway. Coinciding with the German-speaking world’s traditional carnival period (cue the Krapfen, or “doughnuts”, a traditional carnival treat) the balls are highly spectacular events, attracting tens of thousands of attendees from Austria and abroad.
I say “normally” because this year has achieved what only war has before: the pandemic has stopped the music in ballrooms across the Austrian capital – and with it an entire industry that depends on these events for its survival. Fun as they are, the balls are not just about dancing; they’re also about money. Ranging in size from a few dozen to some 6,000 visitors, they generate tens of millions of euros for the Viennese economy within the space of just a few weeks (you can read more about the business of balls in Monocle’s Austria special issue from last March).
This year, however, many companies are holding on for dear life. “Our core business is non-existent this year. It’s very difficult,” says Clemens Höllrigl, owner of Kleiderverleih Rottenberg, a Viennese clothes-rental shop that (usually) does a roaring trade during the ball season. This lament is echoed by dozens of other companies, from caterers to florists to hairdressers, who have been left without work during their most lucrative months.
According to Anna Karnitscher, who is part of the organising committee of the Kaffeesiederball, or “coffee-makers’ ball” (despite its name, one of the highlights of the calendar), balls are an indispensable part of Vienna. “Of course, they are not for everyone but I think this tradition should be cultivated,” says Karnitscher. “Just look at how many guests we have. As long as we have guests, we should continue to do it.” We look forward to getting the ball rolling in 2022.
Alexei Korolyov is Monocle’s Vienna correspondent. For a full report on Vienna’s ball season listen to today’s edition of ‘The Briefing’ on Monocle 24.