THE FASTER LANE / TYLER BRÛLÉ
Finnish line
If you’re a regular listener to Monocle on Sunday (think the audio sibling to this column) you’ll know that every week we spin the compass and land in the newsroom (or, occasionally, the living room) of an editor in chief at the helm of a well-respected newspaper. Some weeks we’re up in Berlin chatting to Christoph Amend at Zeit Magazin or in Tel Aviv listening to the bass tones of Aluf Benn at Haaretz, or anywhere else with stories and perspectives you’re unlikely to hear on the BBC or read in the FT. A few weeks back, we caught up with Kaius Niemi at Helsingin Sanomat, Finland’s largest-circulation newspaper.
As I listened to him talk about life on the far side of the Baltic he painted a picture that sounded rather normal compared to what we’ve been hearing from Frankfurt, Athens and Vienna. Namely, restaurants and bars open well into the evening, vibrancy on snowy streets and a virus that’s been largely placed in the penalty box (a bit of ice hockey terminology for you there) by the bear-eating, ice-swimming, rather entrepreneurial people defending the EU’s eastern flank. I had to go. Below, a few observations from Finland.
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Finland’s frontier force takes entry measures very seriously. Arriving passengers are first screened by uniformed medical staff and reminded of the quarantine rules. After that, there’s a grilling by the border police who want some very good reasons why you’re visiting, how long you’re staying and if you have some paperwork to prove it. It’s all very friendly and efficient, but it’s serious. Other countries talk up tough controls but only send you online to fill out a form and then there are no checks at the border.
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Google is not always right – especially when it comes to opening hours. I promised my colleague Nolan a Hesburger when we landed and Google suggested that if we made it to Helsinki’s main station by midnight he could have a double burger and fries before bedtime. It was not to be as the place was shuttered by 23.00.
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I had forgotten that meetings are best avoided in Finland in February. At this time of year, the laskiaispullat (towering cream- and jam-filled buns) come out in full force and are served to unwitting visitors in the middle of serious business meetings. “Please, please, try one of our nice creamy, jammy buns,” your host begs. Thankfully I had flashbacks to other times in Helsinki and didn’t fall for it but Nolan, still hungry from missing his Hesburger nine hours earlier, couldn’t say no. Fluffy whipped dairy everywhere but a productive meeting all the same.
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Posti (yes, the Finnish postal service) recently launched a new concept complete with good lighting, dressing rooms, an organised recycling area and wrapping stations. Designed for city-centre workers who would rather not have their goods delivered to the office, the concept allows for outfits ordered via e-comm to be tried on in a dressing room and then sent back if they don’t fit. There’s also an array of paper, boxes, ribbons and stickers for wrapping and sending gifts that would challenge even the best Japanese department store.
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If you are running short on recipes, generally fed up with life lived at home and desperate for an elegant escape, then find a compelling reason to do business in Helsinki (there are many). Then, book the corner table at the Savoy, soak up the Alvar Aalto ambience that’s had the most delicate of face-lifts by Ilse Crawford, and let chef Helena Puolakka look after the rest. One of the finest dining experiences in Europe for sure.
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The Finns want you to know that they’re open for business and pushing hard to take a leadership role in getting the global economy moving. As one CEO said over lunch, “We need to remind big global players that there is a huge competitive advantage to being present and not on a screen. Business is won and relationships re-established over lunch.” Kippis to that!
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The fur business is doing just fine in Finland – especially when the temperatures are in the minus 15C to minus 24C range. The Bally curling bootie, long forgotten elsewhere, is also a style staple on elegant feet all over town. Brown suede is the colour chic ladies go for to match their sheared-muskrat parkas.
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Keep an eye out for opportunities to invest in any wood-based textile start-up that might come your way. All of those forests and all those engineers are generating some sharp ideas for removing plastics from our wardrobes and upholstery.
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Steak à la Sea Horse remains one of the best dishes you could ever ask for on a chilly evening with good friends and colleagues. And no, it’s not a collection of little seahorse fillets – it’s just the name of the restaurant.
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Finally, not all reindeer are created equal. Should one be offered up as a main course, ask if it was raised on a farm or allowed to roam the wilds of Lapland with a friend named Pekka who kept a close eye on him until it was time to travel south for a night in the big city.