COMMENT / NOLAN GILES
From every angle
Almost 100 years since Gio Ponti started his design career, his work remains fresh, unique and beautiful to the eye. As we uncover in our review of the latest book of his work (see story seven), there’s still so much in the Italian’s archive to be inspired by today, from architecture to furniture. I was particularly enamoured by the clean lines and masterful minimalist touch he applied to the steel cutlery he made in 1936 for Krupp – have a knife and fork looked as good since?
Gio Ponti’s approach should be looked at by every aspiring creative practitioner. His work embodied the idea of total design and, from ship interiors to churches, chairs and town planning, no project was too big or too small for this man. Despite the eclecticism of the projects, there was always harmony in the outcome. It’s an approach that has been adopted with success by many later generations.
Japanese firm Nendo, pioneered by polymath Oki Sato, delivers everything from shopping-centre fit-outs to a novel reworking of the traditional door key that lends it an effortless turn. The result is a portfolio imbued with a universal approach that’s steeped in the sparse, light design character that the company has become known for. Architect David Chipperfield, celebrated for designing magnificent museums and corporate towers, told me recently that he works on smaller items such as bags and chairs not because he has to but because varying the scale of such projects keeps his creative lens in sharp focus – and he simply enjoys the challenge.
Too frequently, talented creatives become siloed and feel a little stuck. A look at the output of Ponti and the designers that have followed his lead shows that being something of a jack-of-all-trades can lead to remarkable individual success.