OPINION / NOLAN GILES
Here to stay
Last week I visited two very different events in Venice that will both have a positive impact on the city, as well as highlighting a shift in thinking when it comes to creative, site-specific launches. The first was the showcase of Saint Laurent’s menswear collection, which was hosted in a majestic, massive, mirrored, plant-laden box installed on derelict land by American artist Doug Aitken. The concept is described by Aitken as an “ice cube that will melt onto the island” because, once the installation comes down at the end of the month, all of the greenery will be planted into the ground as part of a long-term plan to regenerate native flora in the area.
The next day I headed to a park near the Giardini, where the Venice Architecture Biennale is being held. Here, global building-materials supplier Holcim has worked with multiple parties including London’s Zaha Hadid Architects and the Block Research Group at Swiss university ETH to construct a bridge-like structure of 3D-printed concrete blocks. It’s a stunning showcase of the power of new sustainable building materials: even before the work officially opened to the public, children were clambering across it and couples were posing for selfies atop it. It’s due to be taken down in November but the park’s neighbours are already lobbying the city council to keep the work there permanently.
These efforts, I hope, show a broader shift in the mindset of the creative industries when it comes to attracting press, guests and customers to international events. Giving back to a city, rather than simply using it as a location in which to draw a crowd, has a more positive effect and should be celebrated.