OPENER / ANDREW TUCK
Meeting of minds
Milan couldn’t have looked more beguiling this week. Come to mention it, its residents couldn’t either. The sun shone on a city that over the years has become expert at hosting people – especially when there’s a fashion week or the famous furniture fair, Salone del Mobile, in action. But Milan’s hosting skills have been underused of late; its party outfits have spent far too much time hanging in the wardrobe. However, after delays, rethought formats and some angst along the coronavirus way, this week the city welcomed back the crowds for Salone.
The fair is usually held in April and this year’s shift came with an extra dividend: a full-on blast of glorious late summer that made everywhere look head-turningly handsome. Milan is one of those cities that rewards you with intriguing glimpses. Raise your eyes and you see hints of vast private gardens atop grand apartment buildings – hidden realms. And then there are the courtyards. The snipped views you get of these inner sanctums as you walk the streets are the architectural equivalent of the rolled trouser cuff: a bit of ankle on display. (On that topic, do you think there’s a module in Italian schools in which young men get instructed in the fine art of the trouser roll? I wonder if they let foreigners enrol?)
The other thing that made the timing so good was that after an August spent at the beach, everyone seemed to have that just-back-from-holiday glow. There’s nothing like a few days in Milan to make you think you need to up your game, or wish you had some Italian heritage.
Look, I promise the flâneuring was not the only thing that I got up to. First off, in partnership with USM, we had a pop-up radio studio, coffee stand and space to pause and read our great Salone newspaper at the Rossignoli bicycle shop. USM used its modular furniture system to build everything from the seating to our radio cart and it all looked super cute. And the bicycle shop carried on with its business all around us: every few minutes, someone would pull up to use the free compressed-air unit to refill their droopy tyres. Nuns, children, all pausing to get pumped up.
And after all those months when certain people said that they would never travel for business again, that video calls were all they needed, Milan also demonstrated what you miss out on if you stick to that line. Everyone you spoke to told you about something you needed to see, shared plans being hatched. People were high on each other – and Bar Basso Aperol spritzes.
This need to come together in the real world was one of the topics that got picked up on during two panel debates that we held in conjunction with Swiss kitchen-appliances maker V-Zug. But before we even opened our mouths, the venue had won people over: the dinky Teatro Gerolamo. It looks as if someone has put a favourite opera house on a hot wash by mistake and it’s come out a tenth of its right size (although hearing how clever V-Zug’s machines are, I am sure that would never happen in their world). Its diddy scale is because it was designed for puppet shows and it was nicely packed with an audience of 70.
Perhaps one of the most interesting threads to the conversations we had on stage was the idea of using and making less. Joseph Grima is an architect who wants to build less. He’s the creative director of Design Academy Eindhoven, where he challenges his students to do the same. Mirkku Kullberg runs Glasshouse Helsinki and explained how she has spent time creating a whole manifesto around sustainability for her company – before rushing to make products.
But you do get floored at these events. On the second evening we were joined by Kamal Mouzawak, a social entrepreneur from Lebanon who now finds himself in Paris, displaced from Beirut after the blast. He explained how his country is dealing with insane levels of corruption and just a few hours of electricity a day. It’s at moments like this that you realise: telling some people to use less energy, to live simpler lives, can make you sound very privileged.
It was just a few days in an embracing city, surrounded by people who were keen to share ideas, show you things of beauty and question how we live. And the best bit? They are doing it all over again in April. You should come.