OPINION / NIC MONISSE
Creative licence
As many of the stories in this week’s newsletter show, one of the best things about visiting an event such as Salone del Mobile is seeing great designers’ creations in person, in showrooms and exhibitions. The work at Milan’s massive annual industry event is always of high quality, ambitious and boundary-pushing – as all good design should be. In fact, some of the most frustrating projects for a designer are undoubtedly those in which clients put other considerations ahead of these qualities.
In my short stint as a landscape architect – when Copics, not Caran d’Aches, were my pens of choice – I saw time and again a focus on short-term costs and short-sighted ambitions put ahead of investing in quality design. But a new survey of clients by the Australian Institute of Architects, backed by the UK’s own institute, should give designers confidence when pushing back. Among its findings, the survey revealed that 60 per cent of clients want designers who challenge them if project objectives aren’t being met. This is significant and uplifting for designers everywhere, assuming that their project’s objectives are centred on delivering a well-designed product.
It’s a reminder that developers and clients want their architects and industrial designers to say when decisions, perhaps driven by money or ego, will get in the way of delivering good work. Combined with respondents’ indication that they want to invest in sustainability (and there’s nothing more sustainable than good design), the results should steel the resolve of practitioners everywhere.
When practising, had I known that clients appreciated being called out, I might have spoken up more when design directions drifted. And if you’re a designer who does the same now and gets some backlash, well, point the client in the direction of the survey. Or, if all else fails, send them my way – I’d be more than happy to try and talk them around.