For many, 2022 will be the year in which business travel returns but for some of us, it never went away. And, at the hands of the pandemic and hotel operators who were never quite sure how to deal with it, I’ve endured some design horrors on my journeys since 2020. Bugbears include QR-code menus in dimly lit hotel bars that never stood a chance of working and having to “glove up” to scoop my morning muesli when serving-spoons suddenly became seen as the biggest potential virus transmitter in busy breakfast rooms. But even before the pandemic, my gripes were growing with hotel design, particularly within those hotels that used the term “design” to brand their offerings.
But with fewer reservations and time to think about a refresh and rejuvenation, I’m hoping that hoteliers have reconsidered what design means to them and their venues. And, just in case they haven’t, I’ve created a five-point thought-starter to help them get their interiors up to scratch in time for a busy and successful year ahead.
1. Lead with your light switches
Nothing beats a simple-to-use lighting scheme. A hotel room is basically a good, glorified bedroom and nobody wants an iPad to turn on (or off) the lights.
2. Hero water pressure
This is maybe the least sustainably minded matter on the agenda (sorry; I try to make up for it on point four). But a shower that spouts steamy water at power can blast a weary traveller into a blissful state before a business dinner and offers the warmest welcome one can have to a new city.
3. If confused, go cosy
Hoteliers, you’ve made the first correct decision and hired a professional interior designer, so please make the second correct step and veto any of their proposals that feel a touch too conceptual for your venue’s spruce-up. When it comes to creating a place in which people want to sleep, cosy and comfortable will always win over an ambitious space-age styling idea or any concept involving leopard-print.
4. Banish mini plastic bottles
This one’s pretty straightforward: it’s 2022, stop damaging the planet with these puny shampoo containers. We know that most of you are not refilling them.
5. Bring us back together
This one is a biggie. Your public spaces provide the heart and soul of your venue – particularly now – so make them good ones. People want to meet, mingle and maybe do other things that happen in hotels late at night. So please don’t kill the vibe by over-lighting these areas, over-blasting them with lounge music or stinking them out with a room fragrance that the leopard-print-loving designer said would add to the ambience.