Words with... / Chantra Malee, USA
Just your type
With a background in branding and a degree in design and management from Parsons School of Design, Chantra Malee has the perfect background for her job. As CEO and co-founder of digital type foundry Sharp Type, alongside her partner Lucas Sharp, Malee is responsible for the strategy and management of the business, which produces custom and retail typefaces for print, digital and environmental designs. Its clients include the Royal Danish Theatre, Italian daily La Repubblica, Samsung and Discovery Channel. To find out more about the importance of type and Sharp Type’s efforts to create a new font that can be used across different writing systems, we caught up with Malee on Monocle On Design.
To start with, why does type design matter?
It’s like any other art: it’s a form of expression. People have been designing type since humankind started writing. So it’s something that is both incredibly important and a historical marker, representing movements and moments in time. If you look at the 1960s, for instance, it was defined by the “acid type” [featuring abstract swirls of intense colour], which really articulated the feelings of that period. Now we see that we’re moving into a much more digital type world.
You’re currently developing a font that will remain graphically similar across Latin, Arabic and countless other writing systems and letterforms. Why are you developing this?
Sharp has been in this industry for a long time and we have identified how many different people from all over the world are interested in our type. So we’re building a global family of scripts. It’s a form of respect to acknowledge that there are plenty of other markets that are equally as important as our Latin letterforms. We have to be very mindful of how we approach it, as some styles do not translate across all countries and all language scripts. We’re working with people for whom the language that we’re designing for is their native tongue, in order to ensure that we’re being respectful. This means that when we enter a market with this font, we’re literally and figuratively speaking the language of the people using it.
What do you hope to achieve with this font?
First, we hope that we’re adding something new and exciting to those individual markets. Second, from a tactical point of view, in this globalised world many companies operate in lots of different markets. We want them to be able to come to one place, our type foundry, and say, “I need a font that speaks to all of these different people.” We can give them that capability, which is really important.