For architects, gallerists and design-minded journalists in 2022, June is a busy month. Fresh off the heels of Salone del Mobile, the ninth edition of Copenhagen’s 3 Days of Design festival officially kicks off today and the design set – including yours truly – are here in force.
Personally, after a busy few days in the trade halls of Milan, this event is offering some welcome respite. Why? Well, there’s no central venue or fairground, so I’m spending my time moseying between destinations in the Danish capital instead. It is smart of the event organisers to entice people to experience the furniture, lighting and products on show in the context of the city – just as you would in everyday life. As such, I’ve ridden a bike to the Gammelholm neighbourhood to see a series of tables by &Tradition and had dinner on smart furniture by Fritz Hansen, in a pavilion in the garden of the Designmuseum Denmark (pictured). I’ve also stopped for plenty of Danish hot dogs along the way.
The success of 3 Days of Design, off the back of this decentralised concept, is a reminder that design events need to be clear in their offering in a busy and international industry calendar. For further proof of the importance of distinction, one only needs to look to Design Miami Basel, which is also in full swing.
Here, in comparison to 3 Days of Design, there’s a more global outlook and an emphasis on quality over quantity. As such, savvy buyers, curators and editors from across the world (including our own executive editor, Nolan Giles) are there, browsing and buying a covetable array of collectable designs from its booths at Basel’s Messeplatz. Both events are a reminder that design fairs don’t have to be everything to everyone. Instead, success is built off the back of a clear and distinct design offering – and maybe some tasty hot dogs too.