Words with... / Federica Biasi, Italy
Northern exposure
Federica Biasi’s star is on the rise. The Italian creative director and consultant, who graduated with honours from the Istituto Europeo di Design in 2011, won young designer of the year at the 2021 Edida International Design Awards. Today she runs her own namesake practice in the Lombard capital, where her clients and collaborators include the likes of Nespresso, Mingardo and furniture brand Lema. To find out more about her approach to work and the connection between Italian and Nordic design, we caught up with Biasi for Monocle On Design on Monocle 24.
Despite your Italian roots, your work would feel quite at home in the Nordic countries, thanks to its clean lines and pared-back material selections. Was this a deliberate choice or something that evolved naturally?
I think of myself as European, both as a person and as a designer. I was born in Italy but when I started working I was living in Amsterdam. While I was there, I was researching trends and going to design fairs in northern Europe to help my clients understand the influences and developments in the design industry in that part of the world. So a lot of my early inspiration came from the Nordics rather than from Italy. When I returned home my approach was probably more northern European as a result. I probably started to merge these influences.
Despite working as a trend forecaster early in your career, your work feels timeless. How have you avoided the temptation to create pieces that will only appeal to current tastes?
I believe in creating work that lasts. I don’t want to do anything based on a trend but I still have to convince the companies that I work for that what I want to design will sell this year. As a result, sometimes I play with materials or colours but the shapes that I work with are always timeless.
Are there any materials that transcend trends?
Yes and no. Metal, for example, almost always ages well but some finishes don’t. Think about brass in the past 10 years: we have seen so much of it, in all sorts of projects, that we don’t want to see it any more. While metal might be a timeless material, the fact that brass became trendy has made it lose that timelessness.
For more from Biasi, tune in to ‘Monocle On Design’.