Words with... / Faye Toogood, UK
Team work
Founded in 2008, Toogood is a British studio that encompasses interior design, homewares, fine art and fashion. At its helm, and working across this range of disciplines, is Faye Toogood, an editor and stylist turned designer. We caught up with her for Monocle On Design to find out how she put together her team and which materials are her favourite to work with.
Tell us how you went about building a team capable of working across so many different disciplines.
When I set up the studio I was interested in finding other people who didn’t want to be pigeonholed. I hired staff who might have trained as an architect but were interested in fashion and those who trained in fashion but were fascinated by industrial design. Cross-discipline working has always been appealing to me.
As a team, how do you begin to tackle a new project?
We’ll all gather around the table and workshop it together. We will question the brief and look at it from all angles, using all disciplines, and find a way to make it work. This makes the design process more rigorous – and more fun. It means that none of us becomes bored because we’re always working on something completely different.
Working across disciplines means that you use many different materials. Are there any that are essential to your practice?
Materials are the essence of everything we do; they tend to be the starting point for a project or design. But it’s very difficult to say which materials are quintessentially Toogood. If I had to reduce my palette and only use a few, I would always choose canvas, clay, wire, paper and cardboard. They’re the simplest and most ubiquitous materials.
For more from Faye Toogood, listen to ‘Monocle On Design’.