Words with... / Philippe Brocart, France
Feeling good
Founded in 2019, US-based company Material Bank has revolutionised the selection of timber, tile, brick and steel in architectural projects. As its name suggests, it has built a bank of materials from which it dispatches free samples from a range of suppliers to architects across the country in less than 24 hours. Material Bank is now in the process of rolling out this distribution model in Europe, where it plans to launch this spring. To find out more, we spoke to Philippe Brocart, general director of Material Bank in Europe.
Tell us about the idea behind Material Bank.
We bring value and efficiency to architects. In the US, we work with more than 500 brands and manufacturers, and over 100,000 architects use Material Bank every day. If you’re working on, say, a hotel and you need samples from 20 different brands, you can make an order on the platform and it will arrive in a single box the next day. It’s very sustainable because, instead of 20 packages from 20 brands, architects receive one box with all the samples. When we’re operational in Europe, architects will have the opportunity to order samples before 19.30 and, if they’re in a major city, they will receive it all the following morning from our base in Paris.
There’s a clear value for architects but what are the benefits for the brands and manufacturers that are involved?
We bring big value. To order samples from Material Bank as an architect, you have to go through a stringent vetting process. That helps to generate leads and business opportunities for the brands. Instead of having sales representatives knocking at the door of architects, they can find out exactly what they are working on and why they are interested in a particular product.
In an age of 3D models and virtual reality, why is it still important for designers to receive physical samples?
People want to touch the materials. Even in big business-to-business projects, clients want to see samples. If you don’t touch the materials and don’t have the feeling that you will like it, you won’t know if it’s what you really want. Nothing replaces that.
For more from Philippe Brocart, listen to this week’s ‘Monocle On Design Extra’.