“The projects that we’re handling today are more complex, so they require a bigger, more diverse set of skills,” says Swiss designer Yves Béhar, founder of San Francisco-based industrial design firm Fuseproject. The studio, which recently acquired Portuguese digital design agency Mindshaker, is known for projects that skilfully combine traditional aesthetics with new materials and technology, whether it’s an updated Kodak Super 8 film camera or modernised branding for Swiss drinks company Rivella.
Mindshaker, says Béhar, is a natural fit with his team. “Having such technical ability in-house affects many parts of our business,” he says. “It’s allowing us to tackle more complexity in our work.” The move points to a broader trend in the design industry, with the top architects, furniture designers and industrial designers – from Snøhetta and UNStudio to Skidmore, Owings & Merrill – having multidisciplinary teams.
Of course, it’s not a new concept. The best-known mid-20th-century architects, such as Arne Jacobsen, sought to create total designs, spanning everything from a building’s structure to the cutlery used inside it. Yet it could now be an essential part of contemporary design practice. If you’re a developer who wants to commission an architecture firm, selecting one that has furniture-makers and landscape designers on its staff would certainly make delivery more cohesive; if you’re on the lookout for an exhibition designer, it makes sense to pick a team that can also work on the graphics and the accompanying monograph. The question then becomes how to make the right additions to a design team. As always, it’s not just about the portfolio but about the people behind it. “We were looking for great skills,” says Béhar. “But we had lots of fun when we visited Mindshaker. They’re very talented and personable – and they all go surfing together after work.”
Nic Monisse is Monocle’s design editor. For more opinion, analysis and insight, subscribe to Monocle today.