Words with... / Joanna Laajisto, Finland
Slow motion
Joanna Laajisto is the designer that Helsinki keeps on speed dial. Since founding her namesake studio in 2010, the interior architect has worked on many of the Finnish capital’s hotels, bars and bistros, as well as furniture pieces for select manufacturers, which have all become instant classics. This year her studio has created the exhibition design for Habitare 2023, which opens today and features a talk from the architect.
What do you want to make audiences aware of at the start of the fair?
The theme of our exhibition design is called “Slow”. It’s a manifesto against the construction industry’s fast pace and tight schedules. Speed is dictating the design world. Lead times for materials are lengthy but decisions are often made late. That gives designers very little time to change materials or plans, which negatively affects the end result.
Fairs are notorious in that regard. What sets Habitare apart?
At Habitare, we have been given a lot of time to implement our design with the team. There are a few bold design gestures at the fair, such as the wooden panels by the Finnish practice Verso Design. They are hand-woven and have taken months to create. When you take the time to look at them, you understand that they are not something that can be done quickly.
How does Finnish culture inspire your work?
I studied and started my career in Los Angeles but everything I do in the studio is tied to Finnish values. My work is honest and functional. We don’t decorate; everything has a reason. We also like to bring emotion into the equation and create spaces that people feel good in. This is something that Alvar Aalto was good at but, at some point, Finnish design became hard and functional. I want to steer away from that and bring in softness.
What are your studio’s priorities right now?
We’re evaluating every project that we take on. For example, we’re working with a company to look for new spaces for their headquarters. We found somewhere suitable in terms of location but it was renovated in a way that was not up to their visual standards. Our studio can’t just break everything down and start fresh; we have to make the most of what’s there. If a company wants to employ us as designers, they have to agree with that. Form follows resources, today and tomorrow.
For more coverage of design fairs such as Habitare, tune in to ‘Monocle On Design’ on Monocle Radio.