Andreas von der Heide is the CEO of Copenhagen-based fashion brand Les Deux. Founded in 2011 when he was still a student, it has since become one of Scandinavia’s most popular menswear labels. Here, Von der Heide, who was a speaker at Monocle’s recent Quality of Life Conference, tells us about spearfishing, where he spends his spare time and why he likes to get an early start.
Where will we find you this weekend?
At my summer house in the countryside with my wife, our three small children and our dog. It’s a safe place where weekends feel longer; somewhere where we can slow down as a family.
What’s your ideal way to begin a Sunday – a gentle start or a jolt?
I like to get up at 06.00, put some slow jazz on, drink a glass of water and sit down with my coffee, enjoying the calm while the house wakes up. Later, I run down to the bathing jetty and take a plunge. I often go for a swim there in the summer but in winter I mostly just sit still in the water for a few minutes, trying to control my breathing.
What’s for breakfast?
Fresh fruit, homemade smoothies and, at the weekend, pancakes.
Lunch in or out?
In, though we also like to go to the local bakery and the fish market. If the kids aren’t at home, we’ll go out for breakfast, lunch and dinner. We have local spots that we used to go to every weekend, such as Ipsen & Co in Frederiksberg, which is great for breakfast.
Any exercise?
I train during the week with Mathias Mejer and my yoga instructor Marie-Louise Strøyberg. I have had six herniated discs, so it’s vital that I keep fit. On the weekends, I prioritise meditation but if I happen to fall behind on my schedule, I’ll use the time use to catch up on my fitness goals.
A Sunday soundtrack?
“The Weight” by The Staple Singers.
Sunday culture must?
I often discuss what culture means with my good friend Josefine. We don’t entirely agree on whether my visits to the local stadium qualify as such but, over time, she has shown me around various museums and galleries. In return, I take her to the stadium to support the local football team, FC Copenhagen. Les Deux is one of the club’s main sponsors and my eldest son loves to come along.
News or no news?
Weekends are news-free. The world won’t collapse on a Sunday but if it does, I’ll deal with it on Monday. I try to keep my weekends sacred; the time with friends and family is what matters.
What’s on the menu?
Dorado and a chilled glass of white wine. My wife usually cooks during the week but on weekends I love to do it. I don’t have a go-to dish but I adore seafood, so you’ll often find fish on the menu. We live by the water so if it’s the right season, I spearfish myself when I go out in the evenings. I love the whole concept of being self-sufficient or knowing exactly where your food comes from, whether it’s my fish or the vegetables from my garden.
Any Sunday evening routine?
You’ll often find me watching my son play at a football match and, in the evenings, the whole family goes to the swimming pool, where the two little ones have their swimming practice. Afterward, we head to Wokshop for dinner.
Will you lay out your outfit for Monday?
Even though I love preparing looks for the week (something that I did for the latest Monocle Quality of Life conference, where I was a speaker), it’s not something that I do on a daily basis. I tend to resort to looks from the latest Les Deux campaign. They’re foolproof. But if I’m not doing that, I wear jeans, my white T-shirt and a nice chunky knit sweater, paired with some loafers. I try to keep it simple.