As I wrote in a column a few weeks ago, the quality of design programming on US channels such as HGTV is pretty poor. That’s why the Showtime comedy The Curse, starring Emma Stone and Nathan Fielder, is so exciting. It follows a couple’s efforts to build eco-conscious housing in the small community of Española, New Mexico. Their mirror-clad, airtight homes have robust insulation and are kitted out with a selection of sustainable appliances and white goods, giving the residences a high energy-efficiency rating.
But the designer duo almost immediately hit speed bumps when tenants move in. One throws out the new induction hobs and puts a gas cooker in their place; another requests the installation of an air-conditioner. Some simply complain that they don’t want a toilet that doubles as a washbasin, no matter how much water it might save. In short, the designers’ ambition is too radical for their clients. It’s a reminder that while profound changes are needed to combat environmental challenges, they will only work if people are willing to stick to them.
The show suggests that instead of green renovation projects that completely upend residents’ understanding of how a home works, small tweaks, such as switching out single-pane windows for insulated options or installing discreet solar panels on a roof, might be more effective. Such features won’t infringe on people’s quality of life and are much more likely to receive uptake. They could also pave the way for bigger shifts. A slower, gentler approach is surely better than a radical quick fix that is ultimately abandoned. The only flaw? It wouldn’t make for exciting television.
This column features in Monocle’s March issue, which is available on all good newsstands now. For more news and analysis, subscribe to Monocle.