For designers and creatives, a chance encounter or conversation often sparks new ideas – which is why the Monocle team is constantly on the road, on the hunt for inspiring stories. Here are snippets from three thought-provoking discussions that I’ve had in recent weeks.
1. Where national pride meets production
“This is where our Swissness comes into play,” said Roger Furrer, Laufen’s brand director, as I toured the company’s production facility in the Swiss town of the same name. “We could produce things in other countries or factories but we have a responsibility to the market here.” The company, which has been based in Laufen since 1892, enjoys a significant market share in Switzerland’s bathroom industry and credits this to the country’s demanding consumers. The brand doesn’t compromise on quality and neither do its workers. Is there a link between an exacting national identity and a product’s excellence? It certainly seems that this is the case at Laufen.
2. The importance of material branding
“There’s a misconception that vegan leather is sustainable,” Giancarlo Dani, CEO of Dani, told me at his Vicenza leather tannery. “It’s full of plastic. Our leathers are natural and made from waste material.” The owner of the family company talked of the need to reposition leather as a circular product, making the most of food-industry waste. Thanks to new processes, it’s also a product that can be made with fewer harmful chemicals. In recent years the word “vegan” has become synonymous with “doing good”. While that’s sometimes true, plastic-filled vegan leather misses the mark.
3. No need to reinvent the wheel
“Do you really need to make another light?” asked Snøhetta’s Jenny B Osuldsen, as she showed me the brand’s “new” Superdupertube, created in partnership with Swedish lighting manufacturer Ateljé Lyktan. “We already had a tube light form from Ateljé Lyktan, so we just recreated this with new materials that are compostable and consume less energy in production.” The result is a striking office luminaire made from hemp-based products that have a smaller environmental footprint. The light also diffuses a much gentler, warmer light.
All three discussions were reminders of the need to get out in the world when looking for new approaches to design, manufacturing and craft. For those seeking additional forums for such discussions, join us for several live editions of our Monocle on Design radio show over the coming month. We’ll be in London with Alison Brooks, Paris with Pierre Marie and Berlin with Konstantin Grcic. There will also be a special Hong Kong show in the lead up to The Chiefs conference. We’ll see you there.
Nic Monisse is Monocle’s design editor. For the full line-up of Monocle events, visit monocle.com.