I spent an early-spring weekend in Clearwater Beach and I must admit that – to my own surprise – I’m considering returning. The small Floridian city, just outside Tampa, is a place of contrast: it’s a hotspot for college students seeking a beach break as well as elderly Midwesterners escaping the winter cold. Its architecture is equally varied. There are pockets of charming, low-slung condos and hotels from the 1970s and 1980s, with palm trees swaying in front of swimming pools. I became enamoured with them and would love to return for a holiday. The only downside? The 21st-century tourist and “snowbird” boom has seen countless big, brash apartment towers, devoid of personality and character, constructed on the beachfront. They tower over the playful, late-20th-century architecture and are, frankly, ugly.
I’m not alone in thinking this either; Clearwater City Council has been trying to find a way to halt the construction of these monotonous big-builds since the early 2000s. At every turn the local government has been hamstrung by the challenge of legislating for beauty; if a structure fits within the required footprint and height restrictions, it can be difficult to stop its construction on subjective grounds.
Fortunately, there might be a solution: a new book by Thomas Heatherwick, a designer who often plays on the outer reaches of the architectural establishment. Humanise: A Maker’s Guide to Building Our World suggests that while beauty may be subjective, a measure of whether a building is visually “interesting” is much more objective. Heatherwick Studio has developed a metric for calculating whether a structure has high levels of variation, detail and thought-out massing (the general shape, form and size of a building). A combination of these architectural elements creates buildings that are more interesting to look at than flat, plain, placeless towers.
While this digital technology is currently only employed by Heatherwick’s team, architects and city governments could use its principles to assess whether new design proposals will add to the visual appeal of a place. Should this happen in Clearwater Beach, I’ll be heading back as soon as possible.
Nic Monisse is Monocle’s design editor. This column features in Monocle’s April issue, which is available on all good newsstands now. For more news and analysis, subscribe to Monocle today.