The Faster Lane / Tyler Brûlé
At the top of the game
It’s exactly 12 hours since Celine Dion stood on the lower deck of the Eiffel Tower and belted out “L’Hymne à l’amour” while securely tethered to the ironwork in her Dior gown. For the crowds below, hundreds of thousands along the Seine and viewers around the world, it was both a perfect finale and kick-off for this Paris edition of the Olympics. My perch was 15 floors above the stage where Lady Gaga did her mini-set and just down from the Pont d’Austerlitz – the official starting point for coverage of what was truly a four-hour epic. Despite all the negativity in the media about the shutdown of Paris, attacks on soldiers and police over the past weeks and the SNCF sabotage in the early hours of Friday morning, Madame Dion managed to pull it all together with elegance and such a command that some of the ceremony’s more off moments – rain-lashed camera lenses, French singer Philippe Katerine in blue body paint (a performance surely lost on 99.7 per cent of viewers) and a few too many drag queens – could either be erased or forgiven. I promise that we’ll have much more on uniforms, performances and assorted symbolism on Monocle on Sunday with my regulars and guests at 09.00 London time (10.00 CET). In the meantime, here are my 10 observations from Paris since pulling into the station on Thursday evening.
1
A gold medal for ambition. Paris won the Olympic bid for 2024 by promising a game for the city – and it has delivered. It has certainly been complicated. This is new territory for the event, in a city and country that has unique security issues. Many in the service industry are grumpy but despite all the closures and police and army patrols, it’s working. Yes, it’s day one but the concept of using the city as a backdrop instead of building white elephants will probably be a model moving forward when assessing future bids.
2
God bless Americans. They might be too loud on the TGV, consume too much ice and not know how to pack efficiently but where would the Olympics be without their commitment to sport, competition and overall enthusiasm? To be clear, without the world’s biggest economy there wouldn’t be an Olympics. There also wouldn’t be booming hotel rates across much of Europe either. The US has plenty of problems at the moment (which country doesn’t?) but it should not be underestimated – in the pool, around the track or in the boardroom. Americans give added energy to the Games and are ensuring that stagnant European economies will enjoy a very good summer and autumn thanks to their generosity.
3
The French security services are properly fit. There are tens of thousands of police and troops on the streets and there are no additional kilos being carried. To say they keep it tight and trimmed-in would be an understatement.
4
The French security services like a bit of duplication. How many versions of riot and anti-terror intervention does a nation need? Perhaps if you had France’s recent history, then it would be many. BRI, RAID, CRS and GIGN are all out in force. I thought that Monocle could have created a small guide to break down the roles and responsibilities of each service.
5
How does a luxury house find its way to becoming a global partner of the Olympics post-Paris? Given LVMH’s shrewd moves in dressing performers and weaving in imagery of its logos, I imagine there will be a lot of lobbying going on in the run-up to Milan for winter, if not Los Angeles.
6
Don’t think that Ralph Lauren is going to allow Monsieur Arnault an easy ride on his home turf. Indeed, the team has done a super bit of branding with its Ralph’s Coffee at the Team USA House in the Palais Brongniart.
7
Question. Is there too much athleisure in the opening-ceremony uniforms? I think so. There need to be more rules about what passes for appropriate when waving to the world versus what you wear for warm-up before pole vaulting.
8
The Spain moment continues. Having won the Euros and Wimbledon’s men’s final, there is a lot of energy around Spain and its sporting prowess. Its boat got the biggest round of whoops and cheers (France and USA aside) when it floated past. One of the must-visit sites in Paris is not Olympic related at all but Zara Home’s new branch at 117 rue du Bac. Go team Galicia!
9
There’s much talk about the emerging importance of e-sports within the IOC and you can feel that there’s an effort afoot to legitimise gaming. I get it but come on Mr Bach and team! Really? Choose a lane and stay in it. The Olympic movement has plenty to be getting on with and doesn’t need to pander to youth in such a fashion. Get young people out of their bedrooms and on the beach, pitch, slope and rock face and away from screens. Simple. Trying to modernise the Games by amping up screen time feels wrong and also weakens the five rings as a symbol. If electronic gaming is allowed, then why not cooking? Cocktail shaking? Dog grooming?
10
Sit back and enjoy. Also tune in. The Monocle crew is on hand in Paris throughout the Games. Merci.