The Faster Lane / Tyler Brûlé
Starting strong
Happy New Year, bonne année, Gutes neues, buon anno, bom ano novo, gott nytt år! It’s day 17 up in the mountains, the sun is still shining, I will return to the lowlands with a decent tan, I’ve made a small dent in the mountains of mags in the living room and have been far more social than expected. The past few years have seen a more bunker-like mentality take hold over the Christmas break but the mix of perfect weather, fresh discoveries and tempting invites have meant less sofa time than I was hoping for but perhaps this is no bad thing. From Monday, it’s back down to Zürich and a return to the office by midday, from Tuesday I’ll be on Swiss-French rails for the start of what’s set to be an action packed first half of 2025. But before that, here are a few observations and insights.
Paper, pencil and planning power
It’s been one of those early new year mornings that required a prompt start to get everything that’s been simmering since mid-December on page and in gear. In 2024 I abandoned a traditional daily diary in favour of a slightly larger-than-A5 ring planner from Hands (formerly Tokyu Hands) that offers a month per page and enough real estate to jot down cities, meetings and alternative destinations. While I also consult the dreadful Google calendar on my phone and Izumi runs the master diary, I find this format to be the most efficient way to both keep everything in order and visualise the weeks ahead. Operating off a small screen does little in terms of providing a broader view and I’m convinced that it’s better for your brain to plot with pencil, eraser and a generous grid if you want to get a solid grip on how to manage time and space.
Focus on the core
Rather than going full tilt and global for the start of 2025, I’m trying something new – a more gentle, regional beginning. I was all set to hit Asia from mid-January but with our Paris opening requiring attention, tweaks in Zürich and London and clients to see in Geneva, Milan and Vienna, the month of January is already packed. The first long-haul trip doesn’t happen until the second week of February – something of a personal record for sticking to one continent.
The grand tour returns
I’m now convinced the grand global tour is the most efficient way to manage multiple projects, clients and offices. Instead of returning back to base, repacking, becoming distracted and then venturing out again, it makes more sense to just keep going and return home for a focused period of time. Of course, this type of schedule requires meticulous planning and a good level of support but having been at this for more than a few decades I highly recommend this form of travel as it’s also better for the head – energising and educational. If you’re worried about jet lag, a small tip: you can sleep when you hit retirement or you can learn the fine art of the 10-minute taxi nap.
Look and learn
Belmont, in the heart of St Moritz, became something of a new local during the holidays. By day it’s a café, in the early eve it draws an apéro crowd and during the winter season there’s a light menu on offer a couple of days each week. Running a hospitality operation is rarely an easy gig and I’m always keen to settle into an establishment and quietly observe how waiters engage with newcomers and locals, who sits where and how focused the management is on the details. In the case of Belmont’s founder, Silvano, and his partners Raul and Carl in the kitchen, it’s always rewarding to watch them transform tables, whip up cocktails, straighten chairs, deliver dishes (don’t miss the crab on Japanese brioche) and adjust lighting. Better still, this is an operation that runs from 07.30, 365 days a year. In a world full of guff about community building, this is the real deal – elegantly delivered.
Thanks for popping in
Before jumping on the train, a sunny thank you to all the readers who popped into our St Moritz shop over the past weeks. There is no better way to learn and improve than to speak to our informed audience from Athens, Washington, San Antonio, Hamburg, Dubai and places even more far-flung and exotic.