Sunday roast / Joakim Levin
Swede spot
Gothenburg-based designer Joakim Levin is the co-founder of Nudie Jeans. Established in 2001, the denim brand has since expanded to the Netherlands, Germany and Australia. Here he talks us through his Sunday trip to the sauna and where he gets his Swedish news fix.
Where do we find you this weekend?
In Kämpersvik on Sweden’s west coast. It’s a small coastal community where I spend half of my time. I’ll be at the local restaurant, Telegrafen, at about 14.00. The owner closes at 15.00 but if you know him you can stay until he opens again with the evening menu. It’s great to have two meals at the same place.
Ideal start to a Sunday? Gentle start or a jolt?
Very gentle. I start the day with a pot of coffee and a sauna. If I still smoked – which, regrettably, I don’t – there would be a cigarette in the mix as well.
What’s for breakfast?
Grilled bread with mozzarella cheese, tomatoes and hummus. And coffee.
Lunch in or out?
I eat lunch at my parents’ house on Sundays. My mother’s friend has chickens so it’s usually some kind of omelette.
Walk the dog or downward dog?
The one thing people have told me repeatedly over the years is that I should start doing yoga. Instead, I’ll have an ocean dip and sauna. I always jump in instead of dwelling and thinking about it. This applies in January just as much as in June.
A Sunday soundtrack?
Recently I’ve been almost exclusively listening to Bon Iver’s latest EP, Sable, even though it’s only three songs.
Sunday culture must?
There isn’t much culture in Kämpersvik. I’ve been too busy to watch TV in the past 10 years but now that I have more time there’s a lot to catch up on. Right now, I’m deep into The Boys. I guess I have a thing for vigilantes.
News or not?
I read Dagens Nyheter, Svenska Dagbladet and The Guardian.
What’s on the menu?
Every other Sunday for the past five years, I’ve dined at a hotel with my friend David Eklund. We’re slowly working our way through all the hotels in Gothenburg. We keep it simple and low key with a meat and red-wine theme. The best part is that David makes the reservation.
Sunday evening routine?
I usually pour myself a glass of cognac, ponder the week ahead and stare into the distance.
Do you lay out an outfit for Monday?
Never. I don’t have that problem because I rotate a very small wardrobe. I’m making it stylish to not change style.