Under the banner “We stand for values”, some of Germany’s biggest brands have joined forces to argue that anti-immigration populism is bad for business (writes Kristina Jovanovski). Ahead of the country’s federal elections this Sunday, in which the far-right Alternative for Germany (AFD) party looks set to finish in a historic second place, about 40 companies, including Volkswagen, Bosch and Siemens, have united to dismiss anti-immigration policies as detrimental to the national economy.
“Extremists would jeopardise our democracy and, at the same moment, threaten our economic success,” Frank Wienstroth, a senior communication manager at BMW Group, tells The Monocle Minute. According to the automotive giant, a diverse workforce is crucial for an export-dependent country that develops products for an international market. “Without legal immigration of highly qualified people, we will fall behind the competition,” added BMW Group board member Ilka Horstmeier. “Xenophobia and intolerance scare off urgently needed specialists.” The German government currently estimates that the country requires another 400,000 skilled workers every year to keep its economy on track.
Despite the official position of big business in Germany, AFD has found the industrial working class to be a rich source of support. Nevertheless, BMW says that the commercial alliance has aired its campaign across 38 radio stations and run social media ads in the run-up to Sunday’s election. While stopping short of advising its staff on how to vote, the group’s members argue that immigration is just good business.