The most popular conversation starter at recent womenswear fashion weeks in Copenhagen, New York and London – as well as in Milan, running this week – wasn’t about the hemlines or colour palettes that will be on trend next season but about the cities that are in and out. Can Copenhagen maintain its momentum? Is London over? Will New York ever get its groove back? These were the kinds of questions being asked on front rows and around dinner tables. Many of these cities have been struggling to hold on to their fashion-capital status as designers redirect investments or decamp to Paris, where there’s a better chance of crossing paths with the right international players and big maisons.
Wardrobe change: Gucci autumn/winter 2025/2026 show in Milan
Image: Getty Images
London is an interesting case study. Once a training ground for the world’s best designers, the city has lost its way since Brexit and the coronavirus pandemic. Rising export and living costs have forced many brands to move or pause their operations and skip show seasons. Luxury houses are also looking beyond Central Saint Martins when hiring up-and-coming creative directors. But the UK capital’s latest fashion week offered glimmers of hope with fewer but promising collections. One brand to watch is SS Daley, which is on the rise thanks to designer Steven Stockey Daley’s ability to bring humour to wardrobe classics and traditional British fabrics. His duffel coats and corduroy suits are highly recommended for the next winter season. Younger names such as Kazna Asker, who presented her collection in a makeshift souk, proved that the city still has plenty of potential.
Things are looking up for Burberry too. The brand’s creative director, Daniel Lee, and its newly appointed CEO, Joshua Schulman, are sharpening their focus on the brand’s beloved signatures: trench coats, Scottish-made scarves and shearling jackets. The company’s rising share prices and the smiles inside Tate Britain, where the show was held, suggest that the label is bouncing back.
Recovery and course correction have also been key themes among established houses in Milan this week. On Tuesday afternoon, Gucci presented a collection designed by its in-house studio as the search continues for the house’s next creative director. Change is also afoot at Jil Sander, Bally and Bottega Veneta. It’s time for the fashion industry to re-evaluate and make ambitious hiring moves.
Natalie Theodosi is Monocle’s fashion director. For more opinion, analysis and insight,
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