The annual Mobile World Congress (MWC) is under way in Barcelona and organisers are hoping that this year’s attendance will surpass the 101,000 people who rocked up in 2024. This event was once about products – a showcase for the latest handset releases – but now there’s a relentless focus on less glamorous things such as networks and connectivity. Why? Because fast, reliable services are needed to enable all of the innovations that are about to be built into your phones. Most of these are underpinned by artificial intelligence. In fact, AI is so ubiquitous that many of the keynote events so far didn’t even bother to mention AI in their titles – and then focused on little else.
Qualcomm, which makes chips for Android smartphones, has forecast that this year there will be a key shift to AI capabilities – think ChatGPT – being baked into your device, not requiring cloud access as they do now. This, it says, will mean increased privacy and faster results.
Intelligent design: The Mobile World Congress in Barcelona
Image: Shutterstock
Meanwhile, Google gave an impressive demo of the latest advances in its AI platform, Gemini. By accessing your camera and responding to voice prompts, it can now deliver the kind of style feedback that would once have required a human expert. Gemini was asked to advise, for example, on whether a selection of colours would work on a vase inspired by mid-century modernism. It responded with plausible advice in seconds, underlining the challenges ahead for the creative industries.
In a nod to the new product releases of the past, fast-growing London-based phone brand Nothing announced more details about its upcoming mid-range phones, the Phone (3a) series, which will offer upgraded Qualcomm processors, striking designs and a flashing light system that can be used as a visual timer – silently letting you know when your taxi will be arriving, for example. Handy for a swift exit.
Throughout the show, there has been a sense that AI is the only game in town and if your products – from phones to cell towers to processors – don’t have it baked in, you’re missing out. Yet, despite all of the advances, it’s satisfying to see so many people brought together from across the globe by the lure of a good city and the chance to have an aperitivo on a terrace at the end of the day.
Phelan is Monocle’s technology correspondent. For more opinion, analysis and insight,
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