Whether they’re for coffee growers or the makers of adult entertainment, trade fairs are always fascinating because they give you a snapshot not only of an industry but also of the economy, of sentiment and of shifting tastes in anything from latte art to revealing lingerie. That’s why Mipim, the world’s leading property trade fair, which concludes today in Cannes, has been so interesting. When people booked their tickets for it some weeks ago, they were feeling perky: interest rates had fallen and money was getting cheaper, so what could possibly go wrong? Well, the change of administration in the US has ensured not calm but the continuation of an annoying theme: the certainty of uncertainty. It has also changed how some attendees talk about what they do.
After an interview at the Monocle Radio booth, one green-tech investor told us that his company had scrubbed its website to remove any mention of ESG (environmental, social and governance) commitments, let alone climate change or emissions. “If we are trying to raise money from institutional investors – a pension fund in New York, say – they won’t touch you if they see such words,” he said. “We are green-hushing.” Faisal Butt, the founder of Pi Labs, a prop-tech venture-capital business, said that even the clean-energy-focused start-ups that he is investing in are now favouring language that highlights returns on investment.
On the bright side: Mayors, investors and developers at Mipim
Illustration: World of Bofy, MIPIM
The spectre of Donald Trump was everywhere (perhaps finding it hard to locate the exit in the labyrinthine Palais des Festivals). How many building projects would be delayed in the US if the steel price were to shoot up? Would there be a property boom for car-plant builders? Would people have to use materials in more innovative and resourceful ways?
Yet people were still optimistic. European players and leaders will carry on regardless. Our Saudi radio guests were still happy to talk about their ESG commitments. We also interviewed members of a team connected to a new city being built west of Kyiv, Vlasne Misto, who were equally unfazed by the headlines and believed that their country would be booming within a year. (They had found investors who thought the same too.)
Property people got through the coronavirus pandemic thanks to their ability to look to the horizon, hold tight and regroup. It’s a lesson for anyone rattled by a few weeks of turmoil. Build for the long term and things will be OK.
Andrew Tuck is Monocle’s editor in chief. For more opinion, analysis and insight,
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