Air France unveiled its redesigned first class cabin, La Première, at Paris’s Hotel d’Évreux on Place Vendôme yesterday and expectations were sky high. For those acquainted with the carrier’s current cabins, the muted tones, bright-red accents and curtains (rather than hard walls) remain but there’s a full 3.5 sq m of space – 25 per cent more than before.
“It’s very elegant and fits the brand,” Benjamin Smith, Air France-KLM’s CEO, tells The Monocle Minute. “I don’t think that you can see another aircraft’s seat, be it in first class or business class, that you could legitimately describe as elegant,” he says. “We are quite confident that we can remain at the top of the European space in first class.”
Smith’s confidence is justified. After Air France spent three years refining its new in-flight experience, the competition – from the rest of Europe or around the world – now knows what it’s up against. Air France’s new “suite” features a two-metre-long, lie-flat day bed and the overhead storage has been replaced by a sturdy drawer that holds two carry-on suitcases. Neatly done.
Behind the scenes, Air France tapped a brigade of chefs with Michelin-star pedigree to take care of the menu. Weaving in the best-in-France theme, designer Simon Porte Jacquemus is behind the on-board pyjamas while Paris-based skincare specialists Sisley has seen to the passenger’s amenity kit.
La Première's new cabins take flight from Paris to New York in the coming weeks, with routes to Los Angeles, Singapore and Tokyo next in line. Regulars will be happy to hear about what hasn’t changed: the service still includes chauffeurs, private entry to CDG’s Air France terminal, lounge access and swift passage through immigration and security. “For 92 years, Air France has built its legitimacy on the ‘Made in France’ brand,” says Smith. “It’s the French touch,” he adds with a smile.