I first came across Ideo when I was at design school. The San Francisco-based company is renowned for its work on such pioneering devices as the Palm V personal computer, which was a hit with businessmen in the late 1990s. Despite the ubiquity of its designs, I hadn’t given the studio much thought until my professor wheeled in a TV and played a segment from US broadcaster ABC’s Nightline.
In the 20-minute package, journalist Jack Smith took a deep dive into Ideo’s creative process as it reimagined the design of a shopping cart, considering issues such as manoeuvrability, consumers’ behaviour, child safety and maintenance costs. In stark contrast to the on-screen crew, which included a linguist, a marketing expert, a biologist and a psychologist, I was surrounded by other landscape-architecture students. It was my first introduction to the importance of cross-pollination in design and, as a designer, I always chased this melding of skills and specialities. Now it’s something that I try to nurture as an editor.
Last week we hosted a dinner at Monocle’s London headquarters, Midori House, that included creatives from a host of different disciplines and backgrounds (pictured). The line-up included lawyer-turned-jewellery designer Alexia Karides, lawyer and design CEO Yi Ng, graphic designer Frith Kerr, artists and woodworkers Grant Wilkinson and Teresa Rivera, curator Lily Froehlicher, industrial designer Jay Osgerby and jewellery designer Rosh Mahtani – all rubbing shoulders and comparing notes over dinner and drinks. The latter two got into a discussion in which Mahtani explained how her brand, Alighieri, created cutlery that connected 24-carat-gold-plated brass to stainless steel (“That’s an incredibly difficult thing to do,” said Osgerby). Cross-pollination was taking place at pace.
The event was a demonstration of the benefits of broadening creative horizons. (Who knows? We might soon see Osgerby’s industrial design studio create a gold-plated-brass-and-steel piece.) It was also a reminder of the value of putting yourself in positions where such exchanges can take place, whether it’s a dinner or a site visit to somewhere new.
It’s an approach that paid off for Ideo. Tom Kelley, a founding team member and bestselling author, recounts how a trip to a taxi dispatch office inspired the redesign of a patient transport room for one of the practice’s health-care clients. Stepping outside familiar confines and venturing into the unknown can unlock unforeseen possibilities and ignite creative sparks in even the most seasoned minds. And sometimes it’s nice just to have an excuse for a drink in good company.
Nic Monisse is Monocle’s design editor.