“You were conceived in a bed that was designed and probably born in one too,” Marva Griffin cheekily reminded me ahead of this year’s Milan Design Week, which is currently in full swing. “Design is really the oldest industry in the world because everything has been designed. I always say that good design is simple: for a better life. That is all.”
The design scion’s saucy reminder of my start to life was a helpful jumping-off point for my coverage of this year’s Salone del Mobile, the headline event of Milan Design Week. With more than 2,000 exhibitors showcasing their latest designs at the Rho Fiera trade hall and hundreds more events taking place across the city, it can be challenging to find ways to cut through the noise. But through Griffin’s lens, I have been inspired to seek out products and design approaches that might, indeed, encourage a better life.
Among the projects shown are sleek new cameras by Japanese brand Sigma, aimed at making it easier to document the world around us. Also featured were upcycled furniture and homeware made in partnership with Muji (see below) that offer reduced environmental impact without the “hippy” look so often associated with repurposed furniture. Not to mention SaloneSatellite (pictured), which is dedicated to spotlighting up and coming talents under 35. This year that includes young designers who addressed various challenges stemming from material supply to ergonomics. They include Alexander Schul and Lukas Lüttgen (both pictured, Lüttgen on left), the founders of Köln-based Kosmoform.
From interrogating these works, a theme soon emerged. Products, at least for me, that encouraged a good life were rooted in serving the user and making their lives more comfortable. This, of course, comes with an important caveat – that comfort cannot be confused with laziness. When visiting the US furniture giant Knoll’s booth at the Rho Fiera trade hall, designer Willo Perron pointed out that while his chairs are perfect for lounging on, they’re far from the living-room equivalent of cotton-polyester track pants (which some might find comfortable). “It’s more like cashmere.”
It’s a declaration that, for me, sums up what designers, from developers to architects, should be attempting to achieve in their work – and what everyday punters should be looking for. The best works of design – whether a sofa, a home or even the bed you were conceived in – are uncompromising in their quality while putting service of their people at their core.
Nic Monisse is Monocle’s design editor. For more on Milan Design Week, pick up a copy of Monocle’s ‘Salone del Mobile Special’ – a newspaper covering the world’s biggest design event and beyond.