Salone del Mobile, the furniture trade fair that anchors Milan Design Week, is serious business. This year’s event, which wraps on Sunday, occupies a staggering footprint about the size of 24 football pitches – or significantly more chaise longues – and boasts impressive financials. The Italian exhibitors alone, which make up 62 per cent of the 2,000 brands and designers showcasing their wares at the Rho Fiera trade hall, represent a combined €9bn in turnover; about a third of the country’s annual furniture-market turnover.
The common refrain from the CEOs and key industry leaders that Monocle is speaking to in Milan is that clients are “coming from everywhere: especially Asia, the US and Australia”. This underscores the robust confidence in the sector, even against a backdrop of trade complexities and market volatility.
Reading the room: Es Devlin’s ‘Library of Light’ installation
Image: Andrea Pugiotto
Despite these fluctuations, the host city will emerge from the week a winner. Milan Design (Eco) System, a recent study co-published by the trade fair and Politecnico di Milano, suggested that Milan Design Week generated €275m for the city in 2024, with a similar boost anticipated this year. This figure includes revenue generated by the countless city-wide events that complement the fair, from Capsule Plaza’s showcases to Prada-sponsored talks.
Even Salone del Mobile itself reaches beyond the trade hall. “We’re gifting the city the ‘Library of Light’ [pictured],” says Maria Porro, Salone del Mobile’s president. Artist Es Devlin’s installation, a revolving sculpture housing 3,200 books at Cortile d’Onore, was commissioned by the fair. “Having shaped Milan for more than 60 years, we want our cultural initiatives to leave a lasting legacy and spark conversations around good design.” For Salone del Mobile, the ambition is not confined to commercial success and industry buzz; it’s about the serious business of enriching its host city’s cultural fabric too.
Monisse is Monocle’s design editor. For more opinion, analysis and insight, pick up a copy of Monocle’s dedicated Salone del Mobile newspaper today.