You might have noticed that we talk about Salone del Mobile, Milan’s Design Week furniture fair, quite a lot. We make a dedicated Salone newspaper, we deliver coverage every day on Monocle Radio and we discuss its merits and its big reveals in our newsletters. And look, here I am about to hit the theme again. It’s because Salone is an amazing week when designers, architects and industrial titans come to the city to do business – and not just from the furniture or interiors world but also from the automotive trade, fashion, beauty, coffee and publishing sectors. Anyone who sees design as integral to their trade books a ticket to Milan – and rightly so. I spent a nice chunk of the past week with our team – Nic and Grace on design; Natalie on her fashion beat; Linard and Rebecca from our commercial team; Dave on radio – and here are some takeaways (I’ll leave the serious design dissecting to my editors).
Illustration: Mathieu De Muizon
1.
This is a trade event with some powerful brands at its heart but it’s also a festival. While there are some velvet-rope moments, many companies use Salone as an opportunity to court the public too. And the blocks-long queues of young Milanese leaves you confident about Italy Inc’s design future.
2.
During Salone the packed streets and closed roads transform the city into a vast venue for walking. Sometimes the subway calls, occasionally a taxi – but two feet are the best mobility fix. I did manoeuvre between some venues on an e-bike but the challenge of crossing tram tracks was a bit daunting, plus the numerous cobbled streets left you feeling a little jangled in the derrière. The event, therefore, brings out your inner flâneur.
3.
Milan was once regarded as a city that you visited just for business, perhaps a one-night stop on a salesman or woman’s Italian-client tour. The Expo 2015 changed that – the city stepped up its game and visitors left enchanted. Now hoteliers are expecting to get another jolt from the 2026 Milan-Cortina d’Ampezzo Winter Olympics, with events such as ice hockey and skating to be held in the city. Milan embraces and adjusts to these moments (locals are unlikely to go all Parisian and flee the city before the Games).
4.
In 2009 we published the Monocle Mexico Survey and we needed a knowledgeable fact-checker. Via a contact at the country’s embassy in London we got in touch with a young man studying in the city and, as with many of the people who pass through Monocle, ties have somehow remained intact. So on Thursday I had coffee in the grounds of Villa Necchi Campiglio with Bernardo and got an update on the design and branding agency in Mexico City where he’s now the executive director. I heard about the hotel that he’s developing, the studio’s bookshop and the chocolate brand. The people we meet along the way.
5
Italian men. Specifically, Milanese men during Salone. So many painstakingly put-together nonchalant looks. The tousled hair, the blazer, the good loafer. As they approach the entrance to a party, there’s a final check that all’s in place via their reflection in a shop’s window or a parked car’s wing mirror. We went to the Ralph Lauren cocktail party and it was like a fashion shoot come to life.
6.
The location scouts in this city are geniuses. Hidden palazzos are revealed and normally off-limits courtyards transformed into party venues. Need to use the never-completed changing rooms of a disused fascist-era swimming pool? Not a problem (cue 6:AM Glassworks’ exhibition in the basement of Piscina Cozzi).
7.
It just takes some vision. Paula Gerbase is the new creative director at Danish silverware company Georg Jensen and she wants to get the company’s wares out of the display case and into daily use. For Salone, the brand opened a gelateria where paper cups and plastic spoons were replaced with silver ones. A delight.
8.
Cassina, Lora Piana with Dimorestudio, Aesop – not only did brands find incredible spaces for their products, they also showed theatrical ambition with actors, specially commissioned dance choreography and tricks of sound and light. Storytelling just gets bigger (and in these cases better).
9.
I don’t think all of these companies will be moving their factories to the US. Or the lighting companies ditching their Chinese suppliers. Let’s see how people navigate the next year. But brands seemed sanguine.
10.
We partnered with the Design Singapore Council for an event that included a party, nice wine, a stunning church and the end-of-day golden-hour light with Monocle Patrons, readers and Salone friends. But, really, Milan has been the star all week. A city that mixes industry and pleasure with aplomb.