The idea of a “world exposition” has never seemed more retro than it does today. The first was held in London’s Hyde Park in 1851 to showcase the industrial and cultural achievements of nations across the planet. But this year’s edition in Osaka is taking place against a very different backdrop: the global economy is teetering on the brink, with multiple nations pitted against each other. Despite this, Japan has somehow managed to remain optimistic.
Breakdancers, kabuki performers and an artificial-intelligence-powered master of ceremonies were all part of last Sunday’s ribbon-cutting ceremony for Expo 2025. Japan’s prime minister, Shigeru Ishiba, said that the six-month event would provide “a stage for people to come together and exchange dialogue”. Joining in the hand-holding are 158 countries, a number of international organisations and several powerhouse Japanese companies. The site of the event on the manmade island of Yumeshima (“Dream Island”) spans more than 155 hectares and hosts dozens of pavilions.
Despite all the pageantry, Expo 2025’s hosts have tricky issues to tackle. The budget has ballooned from ¥125bn (€769m) to ¥235bn (€1.4bn), a controversial new casino is under construction nextdoor and the question of the event’s sustainability still hangs in the air. The pre-opening reception from the Japanese public was unusually lukewarm. Some nine million tickets have been sold but organisers are hoping for more than 28 million over the next six months.
All together now: Opening ceremony of Osaka’s Expo 2025
Image: Getty Images
Osaka’s charm is rooted in nostalgia. The city hosted the event in 1970, when futurism was all the rage. That expo’s defining monument was the eccentric Tower of the Sun, a still-stunning 70-metre-tall sculpture by artist Taro Okamoto. Can the 2025 iteration, whose theme is “Designing Future Society for Our Lives”, inspire a new generation in the same way? A-list architect Sou Fujimoto, whose 2km-long “Grand Ring” encompasses the site, certainly hopes so. Everyone here is playing to their strengths: the French, for instance, are showcasing their fashion heritage with pieces by Louis Vuitton, Celine and Christian Dior. The Italians have a Caravaggio, the Dutch have Miffy and the UK pavilion has a neat garden and a red telephone box. The US pavilion offers the theme of “togetherness”, which is raising a few eyebrows, though the crowds on day one suggest that it will prove to be one of the most popular shows.
Given the parlous state of the world, there is something heartening about seeing nations that can’t stand one another politically get along just fine in the confines of an expo. The unlikely star of the show? Myaku Myaku, the once-derided, now quietly beloved blue-and-red mascot, who brings the cheery optimism that such an event calls for and that the public craves. If Myaku Myaku can’t bring us together, who will?
Wilson is Monocle’s Tokyo bureau chief and senior Asia editor. For more opinion, analysis and insight, subscribe to Monocle today.