With the clock ticking down to Brazil’s elections in 2026, the country’s president, Luiz Inácio Lula da Silva, has found himself in a tight spot. Recent opinion polls put the left-wing leader’s approval rating at an all-time low of 24 per cent. Brazilians are becoming increasingly apathetic towards his administration and are frustrated with issues such as the rising cost of living. This is a far cry from Lula’s first two terms in office between 2003 and 2010. During those terms, he was hailed by Barack Obama as the “most popular politician on Earth” and left office with an approval rating above 80 per cent.
Ace up his sleeve: Lula attempts to regain popularity ahead of elections
Image: Getty Images
But Lula reckons that he has an ace to play. Last month his administration unveiled a sweeping tax-exemption plan, which seeks to revitalise the president’s image as a champion of social justice and a defender of the working class. The reforms, rolled out with just enough time to affect the outcome of the elections, propose an income-tax exemption for anyone earning BR$5,000 (€750) or less per month. The measure will boost the income of more than 10 million people who straddle Brazil’s working and middle classes, including drivers, nurses and teachers. The reform is now with Congress, whose predominantly populist politicians have signalled their willingness to grant the feel-good tax break.
But that’s where the bonhomie ends. To maintain Brazil’s fiscal credibility in the eyes of investors, the government also aims to implement a tax on high-income Brazilians, which would apply to monthly earnings above BR$50,000 (€7,500). Unfortunately for Lula, this has proved deeply unpopular with Congress. Parliament might be populist but it is also deeply conservative and aligned with the country’s rich and powerful.
In the end, Brazil’s income-tax reform will probably emerge as a compromise that tries to please everyone, with just enough benefits handed out to boost the popularity of Lula – and Congress – in time for the elections. As for who will bear the costs, that will be for the next government to deal with.
Harris is a Latin American columnist based in São Paulo. For more opinion, analysis and insight, subscribe to Monocle today.