Meet the Writers

Jeetendr Sehdev

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Cover art for Meet the Writers

6 January 2018

Episode 109

30 minutes

Sehdev, professor of marketing at the University of Southern California, is best known for pioneering a scientific, research-based approach to quantify celebrity influence. He’s now written an eye-opening guide to understanding why only the boldest and baddest ideas survive – and here shares his tips on how to make sure yours is one of them.

6 January 2018

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