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Chapter 1
Canada’s true colours
Monocle’s Toronto correspondent Chris Frey took up the mantle of decoding the success of brand Canada and the history of its distinctive visual identity.
9 minutes
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Chapter 2
Logos in fashion
Fashion journalist Dana Thomas, author of ‘Deluxe: How Luxury Lost Its Luster’, visits Midori House to explain why the fashion industry has fallen in (and out of) love with logos.
5 minutes
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Chapter 3
How to design a logo
The London office of design agency Pentagram is behind some of the most exciting examples of brand building, including the identity of the Great Western Railway. Partner John Rushworth shares a few rules of thumb for identity design.
8 minutes
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Chapter 4
Olivetti: Beyond form and function
Olivetti, the Italian company that’s famous for its typewriters, also has one of the late 20th century’s most recognisable logos. The firm was an early adopter of meticulous design not only in its products and showrooms but also in its visual identity. Henry Rees Sheridan reports from an exhibition at the Institute of Contemporary Arts, London.
5 minutes
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