Action! 06: How to make a Nike commercial | Monocle

The Cinema Show

Action! 06: How to make a Nike commercial

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Cover art for The Cinema Show

14 July 2017

04 minutes


Photo: Alamy

Before he was making feature films Adam Smith was the creative force behind several television campaigns for brands including Nike and Adidas. He shares his thoughts on what makes an attention-grabbing TV spot.

14 July 2017

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