Eureka 16: Jane Porter

Presented by Monocle’s Daniel Giacopelli, ‘Eureka’ is a weekly spotlight on business origins brought to you by the team behind ‘The Entrepreneurs’. This week we hear the story of Jane Porter, founder of bespoke uniform design company Studio 104. For better or worse, first impressions count and in hospitality a quality uniform for a concierge or maître d is worth its weight in gold. So why are many uniforms so unappealing? Jane Porter had the same question, so she quit her job as a fashion buyer and did something about it.