The Monocle Culture Show

Whatever happened to hype?

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11 January 2016

Episode 222

28 minutes


Photo: Ralph Arvesen

Who hypes the arts? Publicists? Artists? Fans? Robert Bound sits down with music magazine maestro David Hepworth, arts and entertainment writer for ‘The Daily Telegraph’ Alice Vincent and publicist Emily Bryce-Perkins to find out how hype has developed over the decades.

11 January 2016

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Chapter 1

11 minutes

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Chapter 1

How do you hype music?

Cover art for The Monocle Culture Show

Who’s responsible for hyping the next big thing? Robert Bound is joined by music magazine maestro David Hepworth, arts and entertainment writer for ‘The Daily Telegraph’ Alice Vincent and publicist Emily Bryce-Perkins to discuss the way that hype surrounding music has developed.

11 minutes

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Chapter 2

5 minutes

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Chapter 2

How do you hype music in-store?

Cover art for The Monocle Culture Show

Monocle’s Sara Aridi meets Peter Kaye, general manager of Bleecker Street Records in New York, to find out about the in-store excitement generated around an album release.

5 minutes

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Chapter 3

11 minutes

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Chapter 3

How do you hype a product?

Cover art for The Monocle Culture Show

Publicist Emily Bryce-Perkins gives us a PR’s take on hype. How do you promote something that you might not believe in? With contributions from David Hepworth and Alice Vincent.

11 minutes

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